iWalt in the News
In our continuing quest to achieve “A-list blogger” status (ed. We have no such ambitions. Right now.) we would like to direct your attention to Doug Fox’s article Get Personal over at Event Web. Doug writes of the challenge of finding a human voice in trade show promotional materials from the perspective of a show promoter. He points out the effect of weblog commentary reflecting on the most recent Macworld Expo event in San Francisco. For example, “In the iWalt.com weblog, Walt Dickinson praises this year’s MacWorld.” … Whuzzah?