“No ‘in a world.’”
“What do you mean no ‘in a world?’ ‘In a world’ is our bread and butter. Test audiences love ‘in a world.’ The people like knowing a movie’s going to be ‘in a world.’”
“Steven wants something fresh.”
“Really. Well I got two fresh letters for Steven: A to the motherfuckin’ I. OK? You tell Fresh Steven he doesn’t have a lot of leeway right now, and in fact the whole point of this trailer is going to be: This ain’t no Artificial Intelligence.“
Behind The Scenes: The Minority Report Trailer. Hilarious.