March 4, 2003

Macromedia Relaunch

Macromedia has launched a redesign of their website this evening. The new all-singing, all-dancing, all-Flash homepage is very slick. I particularly like how well they’ve handled giving the user the freedom to opt-in or opt-out of the music and what a nice choice the song was. The best part of the new homepage is all the hidden but easy-to-discover navigation. Plus, it just looks right.

[Later: Rob has pointed out that there’s an article detailing the process of creating the new site. Matt Haughey approves of the new site, particularly Macromedia’s focus on good experiences. I’m noticing that Safari chokes on most of the subpages.]

[Related: Haughey also points out major shortcomings in Flash speed/handling across several major Mac browsers. Flash’s awful performance on this platform has been going on for too long. Macromedia would do well to work more with browser makers to optimize performance. Experience matters, right?]

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