March 28, 2003

WWDC Is The New Macworld NY

From all indications, Macworld Expo New York 2003 is going to be a full-blown yawn-fest. Apple has retreated from the event, the name is being changed, and exhibitors are bailing. Instead, Apple has pushed its World Wide Developer Conference into the summer Macworld timeframe, beefed up the exposure, and are hinting that this is the event to get sneak previews of the next iteration of the Mac OS X operating system.

It’s possible that this is the new paradigm of Apple über-events. Macworld SF in January, the WWDC (also in San Francisco) in June, and a smattering of smaller international Apple expos as have been going on in the past.